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$5,499.99 $6,500.00 15% Off
The new Tarmac is designed to go fast, there’s no if’s, and’s, or but’s about that—but it represents so much more than just aerodynamic prowess. With a lightweight, Rider-First Engineered™ frame, it delivers the best-possible ride characteristics, no matter the size. So no matter what you have planned for your new Tarmac, its ready to help you achieve your goals—PRs, KOMs, or podium top-steps. One bike to rule them all. With a full SRAM Rival Etap AXS electronic groupset to keep shifts crisp and fast, and S-Works Turbo 700x26mm tires to keep you rolling fast, this new Tarmac delivers performance at a more palatable price point. - 'Aero is everything'—we’ve been preaching it for years and it’s still the driving force for the new Tarmac. In our quest for tube shapes that deliver the fastest frame that the UCI rules allow, we took a page out of the Venge development book and utilized our FreeFoil Shape Library. Armed with a library of optimized shapes, we turned to the Win Tunnel to plug these shapes into a modular test bike, for more testing and validation. The result? A new Tarmac Expert that’s faster than before—33 seconds faster over 40km than the Tarmac SL6. No compromises, just pure speed. - While aerodynamics were paramount to the Tarmac’s development, and to the development of all of our race bikes, weight was the co-pilot on this optimal race bike journey. Previously “aero bikes” always compromised in the weight department—the more drag you reduced, the more weight you gained. With the new Tarmac, our design philosophy was to keep it at, or below, the UCI weight limit out of the box, with no sacrifices to aerodynamics. And with the help of the FreeFoil Shape Library, tools like isotopic FEA analysis, and some engineering wizardry by the best engineers in the industry, we delivered a frame that weighs a mere 920 grams, without giving up a gram of aero, stiffness or ride quality. - Continuing our quest to develop the perfect race bike, we used our Rider-First Engineered™ philosophy to ensure that the new Tarmac is the most balanced, best handling Tarmac yet—no matter the size. With an army of the world’s best test riders from our three World Tour Teams — Boels-Dolmans, Deceuninck-Quick-Step, and Bora-hansgrohe — we made changes to the Tarmac based on their thousands of kilometers on the road. We balanced the ride quality between the front and rear end, so even the longest days in the saddle continue to be comfortable—all without giving up anything to the Tarmac’s legendary handling and race-winning snappiness. - Building on the learnings from the Venge, the new Tarmac utilizes simple integration to create a clean, fast cockpit that’s easy to live with. We’ve improved the routing for any configuration — mechanical shifting, traditional stems, round bars, etc. — all while keeping its aerodynamic attributes. These same traits also make the new Tarmac easy to work on and easy to travel with. It’s a win-win.
$5,499.99
Madone SL 6 offers legendary speed, cutting-edge tech, and unbelievable ride quality in a 500 Series OCLV Carbon package that keeps things light and quick for fast road rides and races. IsoFlow technology smooths out bumps in the pavement while lowering weight and offering an aerodynamic advantage over your competition, and a wealth of super speedy features like our newest Kammtail aero shapes, an economical Shimano 105 Di2 electronic drivetrain, carbon wheels, and invisible hose routing make for a race machine that feels just as fast as it looks. It's right for you if... You want speed, quality, and performance in a more economical package, alongside a carbon frame that turns heads, a high-quality electronic drivetrain, grippy and long-lasting tires, revolutionary IsoFlow aerodynamics, and an all-out aero rig that makes every ride feel like your fastest ride ever. The tech you get A 500 Series OCLV Carbon frame with aero Kammtail tube shaping and revolutionary IsoFlow seat tube, invisible routing, a super fast Shimano 105 Di2 12-speed electronic drivetrain, Bontrager RSL Aero OCLV Carbon handlebars, and Bontrager Aeolus Elite 50 tubeless-ready carbon wheels. The final word Madone SL 6 is a premium race-ready speed demon that's itching to take you on your fastest road rides and races. It belongs at the front of the group setting the pace and conquering KOMs. Why you'll love it - A full OCLV Carbon frame paired with the magic of an electronic Shimano 105 Di2 drivetrain provides a premium ride - IsoFlow technology helps the seatmast and saddle flex for a more comfortable ride while also improving frame aerodynamics and shaving weight - Flared Bontrager RSL Aero Handlebar is comfortable in the drops, improves aerodynamics, and looks super sleek - Deep Bontrager Aelous Elite 50 carbon wheels cut through the wind and lighten your ride - A Shimano 105 Di2 drive provides affordable electronic performance
$5,499.99
Session 8 is a downhill mountain bike with a burly alloy frame and high-pivot suspension design that keeps you nimble, planted, and blazing fast on even the most punishing runs. - New suspension layout with a high pivot and idler pulley increases traction, carries more speed, and reduces pedal kickback for more stability - Virtually zero pedal kickback means you’ll stay confidently planted and in control during descents—especially when landing jumps or drops - The high pivot design delivers a more efficient rearward axle path so you’ll carry more speed and your wheel won’t get hung up on obstacles - Adjust your suspension progression by flipping the lower shock mount chip—20% for plush park rides, 25% for racing efficiency - Our new DH sizing system is based on reach, not rider height, which is the most important factor in a great downhill bike fit
$5,500.00
Aethos: Billions of calculations in the pursuit of one thing—the perfect ride. It’s more than just a motto, it’s a philosophy. The Aethos has been designed to straddle the line between a perfected ride quality, extreme light weight, and undeniable style, and this Expert model is no exception. With wireless SRAM Rival eTap AXS electronic shifting and hydraulic disc brakes paired with bomb-proof Roval C38 Disc carbon wheels, you have the perfect steed to get you out on the road. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, lightweight, and style—from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we’ve subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we’ve perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it’s the first of a new breed. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we’ve developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you’ll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We’ve also spec’d it with Roval’s all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride.
$5,500.00
With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider—instead of the bike—Future Shock technology increases control and efficiency while decreasing fatigue, so you’ll be riding farther and faster over chunkier terrain than you believed possible. The Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The Diverge STR Expert starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. It’s built with SRAM’s Rival eTap AXS Eagle groupset for fast, efficient shifting with a 10-50 cassette to ensure you have the gearing to tackle any ride. The bike rolls on the Roval Terra C wheels with 42mm Tracer Pro tires. Adventure Gear alloy handlebars, an S-Works carbon seatpost, and a Power Expert saddle complete the package making the Diverge STR the most capable Diverge ever. - The new Diverge doesn’t just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough roads. Its hydraulic damping controls travel to eliminate “bobbing” under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - By suspending the rider with damped, tunable travel—20mm front/30mm rear—Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You’re efficient, you’re comfortable, you’re in control. Your bike is light, nimble, and responsive. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it’s found its purest expression on gravel. It’s 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we’re feeling generous. 47mm on a 700c wheel and 2.1” on 650B. Diverge STR is the most capable gravel bike we’ve ever made, so it’s the most fun. We did the math.
$5,500.00
With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider—instead of the bike—Future Shock technology increases control and efficiency while decreasing fatigue, so you'll be riding farther and faster over chunkier terrain than you believed possible. The Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The S-Works Diverge STR starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. - The new Diverge doesn't just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough roads. Its hydraulic damping controls travel to eliminate “bobbing" under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - The S-Works Diverge STR FACT 11r carbon frame is more compliant than any drop bar bike we have ever made yet adds just 100 grams compared to the S-Works Diverge frame. Never have so few grams added so much capability. Climb it, race it, or load it down with bags and gear for the long haul—Diverge STR does it all faster and smoother without any excess baggage. - By suspending the rider with damped, tunable travel—20mm front/30mm rear—Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You're efficient, you're comfortable, you're in control. Your bike is light, nimble, and responsive. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it's found its purest expression on gravel. It's 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we're feeling generous. 47mm on a 700c wheel and 2.1" on 650B. Diverge STR is the most capable gravel bike we've ever made, so it's the most fun. We did the math.
$5,500.00
We created the endurance road category two decades ago proving that high ergonomics means high performance. Today, the new Roubaix SL8 with Future Shock 3.0 is lighter, faster, and smoother than any road bike ever made, unleashing unmatched confidence. The road may be hell below, but on Roubaix, it's always heaven above. - COMPLIANCE: Future Shock 3.0 is the star of the show, more tunable, adjustable, and durable than ever. Now, regardless of position on the bike, every rider experiences 20mm of smooth, stiction-free travel between the stem and head tube. Future Shock helps keep your hands and bars steady for a smoother ride with more control to stay fast, safe, and confident. - Our dropped clamp design exposes more seatpost to increase deflection, but "more" isn't simply better. The Pave seatpost controls that deflection for the optimal vertical compliance. Together they create 'Cobble Gobbler' technology, and when paired with the Roubaix's rigid rear triangle, deliver a smooth ride with no loss in efficiency. - The Roubaix SL8 is the smoothest road bike our Ride Science Team has ever tested-reducing impacts at the bars and saddle by 53% vs. the nearest competition. With Roubaix's Future Shock 3.0 the wheel quickly moves over the bump, while rider mass remains stable, maintaining momentum in rough terrain. Typical forks deflect backward on impact, causing a measurable loss in speed. It's a scientific fact, smoother is indeed faster. - CAPABILITY: The Roubaix pioneered endurance geometry, so you ride "IN" the bike, not "ON" the bike to relieve pressure on your hands, arms, and shoulders for capability and confidence on any road, yet it's ready to dissect a mountain decent at full gas. Snuggle up. - With tire clearance up to 38c/40mm, this endurance road machine delivers better traction than ever on rough roads and even light gravel. Thanks to lightweight, super-efficient Specialized tires, that extra tire volume and traction comes with no downsides. - Roubaix inspires really BIG days on the bike, so we've given it every mount your adventures could need- three bottle mounts, top-tube mounts, and it's even fender-ready. So, go ahead and bring it all along for the ride. - PERFORMANCE: The new Roubaix SL8 is our most aero yet, with new aero shapes from our Free Foil library and dropped seat stays. At just 825 grams, the frame is 50 grams lighter, utilizing lessons learned from the Aethos—the world's lightest production frame—and our premium Fact 12r carbon blend. Nothing in its class is faster or lighter than the Roubaix.
$5,599.99
Pair an irrational appreciation for speed with the unmatched versatility of being able to run a traction-loving 29-inch front wheel and a snappy 27.5-inch rear, and you have the fastest, most capable Demo to date. The Demo Expert adds planted, confident control to the mix with an assist from RockShox’s BoXXer Select 29 fork featuring their DH DebonAir spring and a Super Deluxe Select Coil shock offering external rebound adjustment. Should your riding style or terrain require it, the Demo's adjustable rear end means 29-inch rear wheel compatibility is on deck, and ready to deliver. SRAM Code RS four-piston brakes front and rear gives you the power to slow down with almost telepathic immediacy, while the Demo Expert’s suspension platform injects just the right amount of anti-rise into the kinematics equation to keep your weight low and centered, maximizing rear-wheel traction when you need it most. The Demo Expert M5 alloy frame is fully optimized to take advantage of the traction benefits of a 29-inch front wheel and the increased maneuverability of a 27.5-inch rear wheel while maintaining the ability to change your rear wheel size to 29-inch to suit different terrain and riding styles with an adjustable rear end that ensures chainstay length and bottom-bracket height stay dialed no matter the hoop size. The RockShox Super Deluxe Select DH coil shock may be heavy on adjectives, but it’s even heavier on performance, offering external low-speed compression and rebound adjustment while the Trunnion mount offers extra bushing overlap for increased durability.
$5,600.00
Pair an irrational appreciation for speed with the unmatched versatility of being able to run a traction-loving 29-inch front wheel and a snappy 27.5-inch rear, and you have the fastest, most capable Demo to date. The Demo Expert adds planted, confident control to the mix with an assist from RockShox’s BoXXer Select 29 fork featuring their DH DebonAir spring and a Super Deluxe Select Coil shock offering external rebound adjustment. Should your riding style or terrain require it, the Demo's adjustable rear end means 29-inch rear wheel compatibility is on deck, ready to deliver. SRAM Code RS four-piston brakes front and rear give you the power to slow down with almost telepathic immediacy, while the Demo Expert’s suspension platform injects just the right amount of anti-rise into the kinematics equation to keep your weight low and centered, maximizing rear-wheel traction when you need it most. - The Demo Expert M5 alloy frame is fully optimized to take advantage of the traction benefits of a 29-inch front wheel and the increased maneuverability of a 27.5-inch rear wheel while maintaining the ability to change your rear wheel size to 29-inch to suit different terrain and riding styles with an adjustable rear end that ensures chainstay length and bottom-bracket height stay dialed no matter the hoop size. - The Rockshox Super Deluxe Select DH coil shock may be heavy on adjectives, but it’s even heavier on performance, offering external low-speed compression and rebound adjustment while the Trunnion mount offers extra bushing overlap for increased durability.
$5,699.99
Supercaliber SL 9.7 AXS is a carbon XC mountain bike built for rocketing over singletrack and scorching the way to the finish line. It's built with a carbon frame that balances stiffness with compliance for power when you need it most, while IsoStrut rear suspension gives you just enough squish to soften the blow through the rough terrain peppering modern XC courses. It comes ready to rip with a fully wireless 12-speed SRAM GX AXS transmission for precise shifting—even under load. It's right for you if... You're looking for a cross-country race bike and want a little suspension to sweeten the ride. You want the benefits of a carbon frame and IsoStrut, plus the advantage of fully wireless electronic shifting. The tech you get An SL OCLV Mountain Carbon frame with modern XC geometry. 110mm of front suspension from a RockShox Reba RL fork with SoloAir spring and Motion Control damper, and 80mm of IsoStrut rear suspension from a RockShox SIDLuxe shock–all with remote lockout.. A fully wireless SRAM GX AXS 12-speed electronic transmission, OCLV carbon handlebars, Bontrager Line Dropper post, Bontrager Kovee Comp 25 tubeless-ready wheels, and SRAM Level Bronze 2-piston hydraulic disc brakes. The final word If you're at home between the tape and want an XC steed that can keep up, Supercaliber SL 9.7 AXS is for you. It's bred for cross-country, with modern race geometry and just enough supple suspension to smooth out the rough stuff and keep you hammering until you cross the line. Why you'll love it - You get a 110mm fork and 80mm of IsoStrut rear suspension that partners with slacker, capable geometry for handling the roots and rocks of modern XC courses - The frame's SL OCLV Mountain Carbon gives you the vibration damping and stiff responsiveness of carbon with a smaller price tag - IsoStrut gives you tunable, damped suspension without missing out on efficiency for hammering up climbs at top speed - Pivotless seat stays save on weight and actively bend to help soak up trail chatter - SRAM's wireless electronic GX AXS transmission is built tough and keeps shifting precise, even under load
$5,799.99 $8,600.00 33% Off
The Stumpjumper EVO Pro is a testament to full-gas trail performance. With an all-new design, from its S-Sizing geometry with an adjustable head tube angle, to its 150mm of shred-ready travel, this thing is a full-on ripper. And to top it off, it's build has been hand-picked to keep overall weight low and stoke high. Fox Factory suspension? Check. Carbon 30mm-wide wheels? Check. XO1 Eagle drivetrain? Oh, yeah. With the Stumpjumper EVO Pro, you get all the goodies at a more palatable price. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits (rail-sharp cornering and balanced front and rear stiffness) at the lightest-possible weight. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle - these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT Bladder, giving you an extra 22oz of water storage (the same size as a small water bottle) hidden in your downtube.
$5,799.99
Slash 9 GX AXS T-Type is an enduro mountain bike that gives you top performance in an alloy package. It's built on a high-pivot chassis that boosts traction for punchy climbs and keeps stability a priority when you point it straight down. A mixed setup with a 29-inch front and 27.5-inch rear wheel keeps handling playful. Plus, you get an upgraded 170mm/170mm RockShox suspension package that holds up to anything you can throw at it, all wrapped up with a wireless SRAM GX AXS transmission that keeps shifts on-point. - Its high-pivot suspension gives you insane control for hairy descents, while carefully tuned anti-squat and oversized pulleys make pedaling astonishingly efficient. - The long, 170mm/170mm front and rear travel is more than enough for stomping big jumps and cleaning rock gardens - It comes ready to roll with a mixed wheel setup that gives you a fast-rolling 29in front hoop and a stiff, yet nimble 27.5in rear wheel, and can be set up as a 29er for more speed. - You can tweak Slash for how and where you ride with Mino Link, adjustable leverage rate, and add an adjustable-angle headset (not included). - Internal storage gives you a spot to stash tools and snacks, and it's available on all models.
$7,499.99
Fuel EX 9.8 combines a light full-carbon frame with parts chosen for the highest performance-to-price ratio. High-end FOX suspension with upgraded front and rear dampers, carbon wheels with a Rapid Drive rear hub, and SRAM's latest, widest-range wireless electronic drivetrain give this model an extra edge you'll notice from the first pedal stroke. It's right for you if... You want a single bike that can handle any trail with the low weight and vibration damping of a carbon frame. You're willing to pay for parts that give you a better connection with the trail, including crisp, precise wireless electronic shifting. The tech you get A light and stiff full-carbon frame with internal storage, FOX Performance 36 fork with a GRIP damper that offers more adjustment, and a RE:aktiv with Thru Shaft shock. SRAM's latest GX Eagle AXS wireless electronic drivetrain with a leg-saving 52-tooth climbing gear, plus all-new Bontrager carbon wheels with a 108-tooth Rapid Drive hub for instant engagement, and powerful 4-piston brakes. The final word Fuel EX 9.8 is a great investment for one bike that does it all. You get a light carbon frame, but it's the parts that make this model, like the extra-adjustable GRIP damper, the magic-carpet ride of Thru Shaft, and the blistering acceleration of carbon wheels with a Rapid Drive hub. Why you'll love it - The SRAM GX Eagle AXS drivetrain is smart, smooth, and completely wireless - RE:aktiv with Thru Shaft works faster than a normal shock, so it tracks the ground better and keeps you in control - The Fox Performance 36 fork gives you four-way damping adjustments for extra-dialed suspension - We expanded our size range to ensure a better fit for all riders. And, you get the fastest wheel that fits your frame: XS frames get 27.5" wheels, S frames get to choose between 27.5" or 29", and sizes M to XL get 29" wheels - Make it yours: it's customizable through Project One
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